Perfumer • Author • Scent Sorceress
Bespoke fragrance experiences in Dubai.
Led by a real perfumer.
Melanie Jane creates and personally hosts corporate fragrance experiences, VIP brand activations, private scent events and scented wellbeing workshops across the UAE.
Every experience is designed around your people, your purpose and your brand—and gives every guest something genuinely personal to take home.
Selected Clients & Collaborations
Toyota • Carlsberg • du • k&l Gates • Adnec
When you book Melanie Jane, Melanie Jane turns up.
This is not a perfume bar staffed by whichever facilitator happens to be available.
Every experience is created and personally led by Melanie Jane: perfumer, author, educator and Dubai’s resident scent sorceress.
Guests do not simply select a pre-made perfume and add their name to the label. They smell, choose, blend and create a fragrance that is personal to them—with expert guidance throughout.
It is immersive, intelligent, beautifully presented and enormous fun.
Choose your experience
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An unforgettable live scent experience for product launches, luxury client events, roadshows and high-volume occasions.
Each guest creates a personalised fragrance while your brand is woven through the presentation, styling and take-home experience.
For 50–150+ guests.
Projects from AED 25,000. -
Bring people together through scent with a personally hosted fragrance experience for teams, clients or company celebrations.
Every guest creates their own take-home fragrance, guided by Melanie from first smell to final blend.
Projects from AED 15,000.
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A private fragrance experience for birthdays, bridal celebrations and intimate luxury gatherings.
Melanie brings the atelier to your chosen venue and personally guides every guest through the creation of their own fragrance.
Projects from AED 8,500.
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A fascinating, hands-on introduction to essential oils and everyday scented wellbeing.
Guests explore aroma for moments of calm, focus and evening wind-down before creating their own take-home blend. Engaging, practical and refreshingly free of miracle-cure nonsense.
Projects from AED 12,500.
Personal to the guest. Recognisable as your brand.
Your experience can include:
Company-branded labels
Individual fragrance names
Curated scent palettes
Company colours and campaign details
Premium presentation and packaging
Signed copies of Scent in 60
Every proposal is tailored to the event. Nothing is pulled from an off-the-shelf package and passed off as bespoke.
100 guests.
100 personalised fragrances.
One memorable launch.
For Toyota, Melanie created and led a high-volume fragrance activation in which every guest made a perfume that was genuinely personal to them—not simply selected from a shelf.
With the right planning, staffing and fragrance setup, even a large event can still feel individual.
Meet Melanie Jane
Melanie Jane is a British perfumer, author and educator with nearly three decades of experience spanning aromatherapy, natural perfumery, fragrance development and advanced training in Grasse.
Known for making scent captivating, understandable and properly entertaining, Melanie personally hosts every By Melanie Jane event.
No interchangeable presenters. No generic script. No disappearing founder.
You book Melanie Jane. You get Melanie Jane.
Need a fragrance for the brand itself?
Melanie also develops original scent concepts around brand identity, products, campaigns and launch stories.
The fragrance is developed for your brief—not selected from a catalogue and relabelled.
Bespoke fragrance development begins at AED 20,000. Manufacturing, bottles, packaging and production are quoted separately.
For Fragrance Founders
Starting a fragrance brand?
Starting a fragrance brand has never been easier. Creating one that truly stands apart is another matter.
Melanie Jane helps founders define their scent direction, create a professional fragrance brief and evaluate development samples—ensuring the finished fragrance reflects the brand rather than disappearing into a sea of sameness.
Founder strategy calls from AED 750.
Fragrance development and evaluation from AED 5,000 per fragrance.
Once a year.
Twenty places.
That’s it.
Signature Scent Masterclass returns for one exclusive annual live event every December.
#staytuned
Six hours with Melanie Jane, an intimate group of just 20 fragrance lovers and a proper afternoon of smelling, learning, blending and creating.
Let’s create something they’ll still be talking about.
Tell us what you are planning, when it is happening and how many guests will be attending. Suitable enquiries will be invited to a short discovery call with Melanie.
There’s more to scent than smell
Beyond live events, Melanie Jane is the author of The Perfumery Playbook, writes A Scented Life on Substack and shares perfume history, raw materials and refreshingly honest industry insight on her YouTube channel.