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#22 COLLABORATING

2 min read

What about after all your training and experimenting with fragrances, you realise it's just something that you don't want to do?

You want to have a fragrance brand, but you don't feel confident or capable enough to create your own successful commercial scents. What do you do?

You can get an expert to design the scent. It’s like a collaboration between you, the scent designer and the perfume house who’ll produce the fragrance for you.

'But can’t I do that myself?’ you might ask.

You could try, but a perfume house needs to know that you're not in it just to get free samples. They have ‘chancers’ that do this all the time!

That’s why most perfume houses won't give small start-ups or individuals the time of day. And if they do, they won’t have the time you need to get your ideas across.

Things will be lost in translation, and it can be extremely frustrating for both parties....

A collaboration is the process of two or more people or organizations working together to achieve shared goals.

You might end up with a scent you’re not entirely happy with, or with a fragrance that’s off the shelf and not unique to your brand.

Yes, there are unscrupulous houses (I shall name no names!) who will just select something from their extensive fragrance library and hope that you don’t notice. When they’re dealing with an expert, they should know better than to pull the wool over their eyes.

A scent designer can give you an inroad into a perfume house, one that they already have a relationship with. They'll also get to the nitty gritty of what you want in your scent, and turn your vision into an aromatic reality.

Using a perfume house to produce your fragrance is the most commercially viable way to scale up.

I currently work with three fragrance houses. When clients approach me for a design, they either have a brief or a *clear idea of what they want, but they don't know how to put that brief into perfume speak and communicate what they want to the perfume house.

And that's where I come in. I'm like a translator too. I will help you design that perfect scent. *If you have no idea what you want, I can help with that too!