I can't stress enough how important it is to get good, reputable perfumery sources

Don’t consider perfumery training as an expense but as a long-term valuable investment in your business.

CASH IS KING. As Jo Malone's husband once told her, “If you're not making a profit, you don't have a business.”

RESEARCH is one of the first things that you should do before investing any money in your business.

When you consider the start-up costs of creating your own perfume brand, there are many variables

Perfumery isn’t easy, let’s get that straight, and anyone that tells you otherwise isn’t being truthful.

The last 25 years has taken so many twists and turns. It really is like being on the world's longest roller coaster.

22 THINGS YOU NEED TO KNOW BEFORE MAKING PERFUME & LAUNCHING YOUR BRAND.

Here are my top foolproof tips on selecting the perfect scent.

With so many bottles to choose from for storing your precious oils, which type should you be using?