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Melanie Jane Nightingale
2 min read
HAVE I PUT YOU OFF?
“There's very little truth in the perfume industry, and luxury is being able to tell the truth." Mandy Aftel
Melanie Jane Nightingale
2 min read
#22 COLLABORATING
You want to have a fragrance brand, but you don't feel confident enough to create your own successful commercial scents. What do you do?
Melanie Jane Nightingale
2 min read
#21 ADAPT OR DIE
In 2020 and 2021, the world changed forever. People had to take their businesses and put them online.
Melanie Jane Nightingale
1 min read
#20 KNOW YOUR LIMITS
There are many talented individuals who can do the things that you cannot. Outsource those things and give them to an expert that can.
Melanie Jane Nightingale
1 min read
#19 GET NOTICED
You can have the best product in the world, but if your brand is invisible, you'll never sell anything.
Melanie Jane Nightingale
1 min read
#18 IF YOU DON'T ASK YOU DON'T GET
This rule applies to EVERYONE! It’s Inevitable that you're going to find yourself in a situation where you're going to need to ask for...
Melanie Jane Nightingale
1 min read
#17 KNOW THE RULES
Depending on where you are in the world, there are certain rules about fragrance and cosmetics that you need to be aware of.
Melanie Jane Nightingale
1 min read
#16 BE AUTHENTIC
"The world doesn’t need another bad perfume! There’s enough of them." Mandy Aftel
Melanie Jane Nightingale
1 min read
#15 BE PATIENT
Masterpieces take time. Some perfumes have taken as long as 10-15 years to perfect!
Melanie Jane Nightingale
1 min read
#14 YOU WON'T GET IT RIGHT AT FIRST...but be okay with that
I'll leave this post to Mandy Aftel to explain, as she did so eloquently in our recent interview.
